SNOBsession: Hard Tail

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Hello my name is Erika and I am a Gym Rat. I have to admit it. Every morning at some ungodly hour you can find me half asleep at the gym with my not a stitch of makeup on and my hair in some sort of a ponytail. But one thing is for certain...No matter how tired I am or how unput together I am, I have my Hard Tail uniform on. Hard Tail was founded in 1991 in Santa Monica by Dick Cantrell, and I have been a member of the Hard Tail cult for pretty much its whole existence. Since its conception the brand has been known as the ULTIMATE premium sportswear label known for its delicious color palette and signature design elements.

I was introduced to the line many, many, many years ago and since I tried on my first pair of rollover pants I have been a believer. And I have to tell you...I STILL have and wear the first pair I ever bought, so many years ago. They are that good! I was drawn to the line because of the rainbow of colors they are available in, and I love the fact that everything can be mixed and matched to make fun colorful ensembles and it doesn’t matter what season it came from. I first bought the label because of the colors and then became an addict because of the comfort and impeccable fit. Hard Tail has always been and always will be my SNOBsession!

Obviously I’m not the only one that feels this way. Hard Tail has amassed a bounty of loyal fans, including many Hollywood stars including Nicole Kidman, Hilary Duff, Diane Keaton, Mena Suvari, Eva Longoria and Marcia Cross, and graced the pages of fashion and fitness magazines such as Lucky, InStyle, SELF, Women’s Health, People, Shape, Us Weekly, Teen Vogue, Seventeen, Yoga Journal, Natural Health, Fitness, Women’s Health, WWD and Sportswear International.

Today, the little sportswear label that could has grown the collection due to the high demand. What first started out with just the basics has now grown to offer everything from casual, yoga and workout wear, to fashion-forward tops, bottoms, dresses and jackets. I love all the new styles and options that Hard Tail now offers but the roll down pant to this day still remains the top seller.

If you have to hit the gym, take an exercise or yoga class, have lunch with the girls, or just run errands Hard Tail has the perfect pant, short, dress, top, or jacket to meet your needs...and in every color or pattern. Check them out TODAY!